What is
Brandwatch
?
Brandwatch is a leading consumer intelligence platform that leverages pioneering AI and deep analytics to bring structure and meaning to billions of consumer voices across social media and beyond. The platform offers social media management, influencer marketing, and media intelligence capabilities that help brands monitor reputation, detect trends, and create data-driven content strategies. Recognized by industry analysts and monitoring over 100 million sources, Brandwatch serves market researchers, marketers, and enterprise teams seeking comprehensive social intelligence.
Key Features
- Consumer intelligence platform
- Social media management suite
- Influencer marketing tools
- Media intelligence and insights
- Real-time brand monitoring
- Collaborative content calendar
- Multi-channel engagement
Pricing
- Consumer Intelligence: Custom pricing
- Social Media Management: Tiered plans available
- Influencer Marketing: Custom solutions
- Enterprise: Comprehensive packages
- Contact for demo and pricing
Pros:
- 100+ million sources monitored
- Pioneering AI and deep analytics
- Industry analyst recognition
- Comprehensive platform coverage
- Enterprise-grade capabilities
Cons:
- 100+ million sources monitored
- Pioneering AI and deep analytics
- Industry analyst recognition
- Comprehensive platform coverage
- Enterprise-grade capabilities
Who is it for?
- Market researchers
- Marketing professionals
- Social media managers
- PR and communications teams
- Enterprise analysts
Best use cases
- Brand reputation monitoring
- Social media management
- Consumer trend detection
- Influencer campaign management
- Competitive intelligence
API Integrations
- Social platform integrations
- Analytics and reporting tool connectivity
- CRM system integration
- Custom API access
Security
- Enterprise-grade security
- Data privacy compliance
- GDPR compliance
- Secure data processing
Implementation
- Platform demo and initial setup can be completed in 2-3 weeks, with comprehensive training and full feature utilization typically achieved within 6-8 weeks.
Best Alternatives
- Sprout Social - https://sproutsocial.com/
- Hootsuite - https://www.hootsuite.com/
- Mention - https://mention.com/
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