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Clay

Go to market with unique data and the ability to act on it with AI research agents.

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Overview

Clay provides access to 130+ premium data sources and GTM's most beloved AI research agent. It enables teams to automate growth workflows and turn insights into revenue with flexible data-driven automation.

Key features

  • 130+ premium data sources
  • AI research agents
  • Real-time intent signals
  • Flexible workflow automation
  • CRM integration
  • Enterprise security (SOC 2 Type II)

Pros

  • Comprehensive data coverage
  • Trusted by 300k+ GTM teams
  • Strong integration ecosystem
  • Enterprise-grade security

Cons

  • Can be complex for beginners
  • Costs scale with data usage
  • Requires integration setup

Best use cases

  • Lead generation and enrichment
  • Market research
  • Sales intelligence
  • Growth automation

Who is it for

  • Sales teams
  • Marketing professionals
  • Growth teams
  • Revenue operations

Best alternatives

  • https://www.apollo.io/
  • https://www.zoominfo.com/
  • https://outreach.io/