What is
Omnisend
?
Omnisend is a comprehensive marketing automation platform that uses AI-driven segmentation and personalization to help e-commerce businesses create targeted email and SMS campaigns, with features including automated workflows, behavioral triggers, and advanced analytics to maximize customer engagement and sales.
Key Features
- AI-powered customer segmentation
- Automated email and SMS workflows
- Behavioral trigger campaigns
- Advanced reporting and analytics
- A/B testing capabilities
Pricing
- Free Plan: Up to 250 contacts, 500 emails/month
- Standard Plan: $16/month for up to 500 contacts
- Pro Plan: $59/month with advanced automation
- Enterprise: Custom pricing for large businesses
Pros:
- User-friendly drag-and-drop interface
- Strong e-commerce integrations
- Comprehensive automation features
- Good deliverability rates
Cons:
- User-friendly drag-and-drop interface
- Strong e-commerce integrations
- Comprehensive automation features
- Good deliverability rates
Who is it for?
- E-commerce businesses
- Online retailers
- Marketing teams
- Small to medium businesses
Best use cases
- E-commerce marketing campaigns
- Customer retention strategies
- Abandoned cart recovery
- Cross-selling and upselling
API Integrations
- Shopify, WooCommerce, Magento
- Facebook, Google Analytics
- Zapier integrations
- REST API available
Security
- GDPR compliant
- SOC 2 Type II certified
- SSL encryption
Implementation
- Basic setup: 1-2 hours
- Advanced automations: 1-2 weeks
- Full integration: 2-4 weeks
Best Alternatives
- Klaviyo: https://klaviyo.com
- Mailchimp: https://mailchimp.com
- Campaign Monitor: https://campaignmonitor.com
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